The academic units rely heavily on advancement to identify alumni-expertise, and building multi-faceted relationships with constituents strengthens connections by providing a variety of avenues for giving back. Schools are especially fortunate in this regard, as there are countless opportunities across the academic units to engage with alumni of all ages to mentor students, serve as guest speakers, participate as panelists and bring current topics and projects into the classroom experience. Just about everyone loves being identified as an expert and feels highly complimented when asked to express their opinions. Knowing the job experience of constituents opens up an entirely new arena of engagement, such as tapping into specialized areas of expertise. Wealth tracker hepdata com how to#There are many ways for your constituents to help bring value to your organization, and non-profits need to think more creatively about how to encourage new modes of giving. But knowing someone’s job title and employer opens the door to new and interesting conversations, like 1) “What do you see as one of the most important trends in your industry?” 2) “How do we make sure that we continue to be relevant in the future in the face of these trends?” and 3) “Would you like to help us do that…?”. No one likes getting calls from people asking for money that they haven’t heard from in years – it’s the same with your non-profit. The more you know about your constituents, the more likely you will be able to reach out in meaningful ways. Armed with the name of the current employer, HEPdata has a 60% chance of providing you with a current, valid email address. Recent research from RuffaloCody suggests that you are not only more likely to receive donations from constituents with a current email, but these constituents are also more likely to give greater amounts. This means your organization is losing out on one of the most powerful ways to connect. As people move over time, so changes their email address. Wealth tracker hepdata com full#Many of HEP’s clients have a database full of outdated or invalid email addresses. Tailor your engagement strategy appropriately to take advantage of top prospects – you want to avoid asking a donor for $200 when they are willing and capable of giving $20,000. With employer data, you can segment your constituent population by top job titles at top companies to make sure that you are focusing your time and attention effectively. Identify top prospects.Īccess to current job titles and employers gives you a wealth of information to estimate the giving potential of your constituents. Screening your constituents for employer information, combined with identification of matching gift companies is one of the simplest and fastest ways to increase annual giving. Employment data is also useful to attract new donors, as constituents are much more likely to give when they know that their donation will be matched by their companies. Most donors do not even realize that they work for companies with matching gift programs that on average will double their donation, leaving money on the table for your organization. Screening your constituents for employer information provides you with what is needed to re-engage them in meaningful ways. Most people are just too busy to maintain information with multiple organizations when they march through life, even though they still have strong feelings of affinity. Universities and non-profits lose touch with a significant number of constituents over time. So what can you do with employment information? Here are the top 7 recommendations from HEPdata. While this may sound great, we all know that the real value of employment data is only realized when your institution can actually do something with it. By tapping into publicly available sources of information, including screening social media sites like LinkedIn and Twitter, the average non-profit can expect to see a 30-50% increase in the amount of employment information available to them using HEP’s EmployerFind service. Over the past year, HEPdata has helped hundreds of universities and non-profits track down current employment information on their constituents. 7 Ways Non-Profits Can Capitalize on Employment Information This blog content has been provided by HEPdata.
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